Newcastle United taps official crypto exchange partner

Newcastle United taps official crypto exchange partner
Post Author webadmin
2025-10-01

Newcastle United taps official crypto exchange partner

Football, Cryptocurrency Exchange, Esports

Global cryptocurrency exchange BYDFi, whose mission is to help users “BUIDL Your Dream Finance,” has entered a multi-year partnership with Premier League football club Newcastle United, becoming its official crypto exchange partner.

For a cryptocurrency exchange, breaking into the mainstream is the ultimate challenge. The gap between the crypto-native world and the global consumer audience can be vast, and innovative technology by itself isn’t enough to build the trust needed to bridge this gap.

There must also be a connection to the cultures and communities where potential users live and breathe. In recent years, strategic partnerships with major brands in sports and entertainment have become a powerful way to build this bridge.

By aligning with trusted names that have passionate, global fanbases, crypto platforms can build legitimacy and introduce their products to a new wave of users in an authentic way. This is the strategy at the heart of a new multi-year partnership between the global cryptocurrency exchange BYDFi and the English Premier League football club, Newcastle United.

The collaboration marks a significant step in the international expansion for both organizations, aiming to connect a rapidly growing sports fanbase with the world of decentralized finance (DeFi).

Connecting with a global fanbase

As the club’s official crypto exchange partner, BYDFi will work with Newcastle United to connect with its massive global following and create new digital experiences for fans. The partnership provides BYDFi with a powerful platform, as the Magpies have seen remarkable growth in their international reach.

“Since the 21/22 season, our broadcast audience has ranked second among Europe’s top clubs, and in the Asia-Pacific region, we now attract the fifth-highest Premier League TV audience,” said Peter Silverstone, Newcastle United’s chief commercial officer.

He also noted that the club was the fastest-growing in the Premier League on social media last season, making it an ideal partner for a global brand looking to engage a new generation of fans.

For BYDFi, the collaboration is also about a shared philosophy. “Lasting success, on the pitch or in finance, comes from doing the right things, repeatedly, over time,” said Michael Hung, co-founder and CEO of BYDFi. He connected this mindset to the company’s slogan, “BUIDL Your Dream Finance,” which emphasizes turning ideas into reality through steady and deliberate action.

Source: BYDFi

Lowering the barrier to entry for new traders

Founded in 2020, BYDFi has grown into a one-stop social trading platform serving over one million users across 190 countries. The exchange is designed to be accessible to a broad audience, from beginners to seasoned investors, which aligns with its goal of reaching Newcastle’s diverse fanbase.

The platform offers a wide range of services, including spot trading for over 1,000 cryptocurrencies, perpetual futures and a suite of automated trading tools. A standout feature is its copy trading system, which allows users to follow the strategies of more experienced traders with as little as $10, lowering the barrier to entry for newcomers.

This focus on accessibility is backed by a strong commitment to security and compliance. BYDFi holds a money services business (MSB) license in the United States and a CODE VASP license in South Korea. The platform publishes proof of reserves (POR) reports showing assets are backed over 1:1 with an 800 Bitcoin (BTC) protection fund. It also recently launched a co-branded hardware wallet with Ledger.

By partnering with a globally recognized football club, BYDFi is making a strategic investment in mainstream trust. This collaboration serves as a powerful signal of the growing convergence between the worlds of crypto and global entertainment, laying the potential groundwork for the next phase of retail adoption.

Learn more about BYDFi

Disclaimer. Cointelegraph does not endorse any content or product on this page. While we aim at providing you with all important information that we could obtain in this sponsored article, readers should do their own research before taking any actions related to the company and carry full responsibility for their decisions, nor can this article be considered as investment advice.