Binance Follows Coinbase Offering Crypto-As-A-Service for Tradfi

Crypto exchange Binance is launching its own crypto-as-a-service solution for licensed banks, brokerages, and stock exchanges looking to offer crypto services to their clients.

The “white-label solution” will enable these TradFi institutions to tap Binance’s spot and futures markets, liquidity pools, custody solutions, and compliance tools without needing to build their own infrastructure “from the ground up,” Binance said in a statement on Monday.

“Institutions retain full control of the front end — their brand, client relationships, and user experience — while Binance powers the back end: supporting trading, liquidity, custody, compliance, and settlement.”

It comes as Binance said “client demand for digital assets has never been higher,” noting that for TradFi institutions, offering crypto access is “no longer optional.” One of Binance’s biggest competitors, Coinbase, also started offering a crypto-as-a-service solution in June.

Select institutions will be able to access Binance’s new service from Tuesday, with a wider rollout to follow in the fourth quarter.

Public companies and large TradFi firms have increasingly bet on cryptocurrencies, especially in the US, as the Trump administration’s crypto-friendly policy actions have given Wall Street confidence to invest in the asset class.

Many banks and stock exchanges already give clients access to crypto exposure via stocks in crypto treasury companies and the spot crypto exchange-traded funds. However, Binance’s crypto-as-a-service could allow them to offer their clients a more direct way to buy and sell crypto.

Crypto-native infrastructure preferred over in-house solutions

Binance said TradFi institutions are increasingly turning to crypto-native infrastructure rather than building their own, aiming to reduce costs, simplify operations, and lower operational risks.

“Building the technology, compliance framework, and liquidity pipelines in-house can be expensive, time-consuming, and potentially high-risk.”

Related: Kazakhstan debuts state-backed crypto fund with BNB

The crypto-as-a-service solution is a “faster path to market without the heavy lift of building everything in-house,” Binance added.

Binance’s offering includes internalized trading, dashboard

The offering includes internalized trading and letting institutions route client orders within their own systems. This setup helps firms handle liquidity and order flow independently while still connecting to Binance’s spot and futures markets when needed.